@article{thongmak2013social,
  title = {Social Network System in Classroom: Antecedents of Edmodo © Adoption},
  author = {Mathupayas Thongmak },
  year = 2013,
  url = {https://ibimapublishing.com/articles/JELHE/2013/657749/},
  journal = {Journal of e-Learning and Higher Education},
  volume = (2013),
  pages = 15,
  doi = 10.5171/2013.657749,
  abstract = {Social networks provide various benefits to educational settings. Nevertheless, a dominant social network tool like Facebook is not suitable for classroom, due to lacks of privacy concerns. Edmodo is a private social network that is claimed to provide a secure learning platform for learners and educators. Although Edmodo is a Facebook-like tool, it has not yet prevalent for educational usage. Thus, this research’s objectives are to study antecedents of Edmodo adoption as a classroom collaboration tool, to compare the effect of antecedents, to explore university students’ views about Edmodo, using Thailand case. The results are applied to give guidelines for lecturers, to effectively apply Edmodo in their classroom. Studied factors consist of two perception factors, one instructor factor, and one student factor. Perceived usefulness, perceived ease of use, and instructor characteristics are the strong predictors of Edmodo acceptance.},
  keywords = {Edmodo, Technology acceptance model (TAM), Adoption, Acceptance Factors},
  note = Article ID: 657749
}