@article{olabanjo2019local,
  title = {Local Governments, Traditional Councils and Public Relations Practices in Ogun State, Nigeria: An Awareness Study},
  author = {Joy OLABANJO and  Oscar ODIBOH and Ernest NWOSU and Naomi NDUBUEZE},
  year = 2019,
  url = {https://ibimapublishing.com/articles/JEURB/2019/685615/},
  journal = {Journal of EU Research in Business},
  volume = 2019,
  pages = 16,
  doi = 10.5171/2019.685615,
  abstract = {Activities of local governments and traditional councils have the greatest impact on millions of ordinary Nigerians. Normally, public relations should be a tool for communicating these actions to create public awareness. However, there are questions whether public relations tools are being applied successfully to create appropriate public awareness, mutual understanding and goodwill for third tier governance in Nigeria. Ogun State offers the strongest traditional and grassroots administrations, closest to the neighbouring Lagos, Nigeria’s commercial capital city. This study examines public awareness and perception of the public relations practices of local government and traditional councils in Ogun State, Nigeria. It evaluates the extent and consequences of institutional and administrative public relations practices on the general public. Excellence theory is used as the foundational philosophy of the study. Quota sampling method is adopted using the survey design. Thus, a questionnaire is used to gather respondents’ opinion; and the resultant data are processed with the Statistical Package for the Social Sciences. Key results show that citizens’ awareness of public relations activities of local governments and traditional institutions is not outstanding but fair. Healthcare activities of local councils and coronation ceremonies of traditional councils are most popular. Though local governments are perceived as more active than traditional institutions, public relations tools have not meaningfully helped the peoples’ awareness of the two grassroots administrations’ activities. The study concludes that local governments and traditional councils should leverage more on the benefits of public relations; and recommends among others the adoption of Ward system of public relations activities.},
  keywords = {Public Relations, Local Government, Traditional Institutions, Government, Awareness},
  note = Article ID: 685615
}