@article{naoui2020relationship,
  title = {Relationship Quality and Loyalty:  A Modeling of the Relationship through  the Structural Equations Method},
  author = {Feten Ben Naoui and Imed Zaiem},
  year = 2020,
  url = {https://ibimapublishing.com/articles/JSCCRM/2020/686917/},
  journal = {Journal of Supply Chain and Customer Relationship Management},
  volume = 2020,
  pages = 15,
  doi = 10.5171/2020.686917,
  abstract = {Relationship quality is one of the key elements in helping firms to develop and maintain a lasting relationship with their customers. Although the concept of relationship quality is at the core of a rich and varied body of research, its conceptualization is still subject to discrepancy. The objective of this research work is to shed some light on the components of relationship quality which have an impact on customer loyalty in the parapharmaceutical industry.},
  keywords = {Relationship quality (RQ), loyalty, structural equations methods (SEM).},
  note = Article ID: 686917
}