@article{coan2018discussing,
  title = {Discussing an Economic Perspective for MAESTRO, an Assessment Platform for Ambient Assisted Living Products},
  author = {Karen Coan and Wassila Aggoune-Mtalaa and Rodd Bond and Djamel Khadraoui},
  year = 2018,
  url = {https://ibimapublishing.com/articles/IBIMABR/2018/693221/},
  journal = {IBIMA Business Review},
  volume = 2018,
  pages = 15,
  doi = 10.5171/2018.693221,
  abstract = {MAESTRO is an Ambient Assisting Living (AAL) research and innovation project whose objective is to build a viable quality assurance service platform of the same name. This paper examines the process of building an effective and sustainable business model and business plan for MAESTRO to address the current and future economic context. The MAESTRO project’s aim is to develop an on-line platform that can create and showcase ‘confidence, trust and reliability’ in the emerging marketplace for monitored and self-monitored devices, systems and services that promote health and wellbeing for older people.  With the pace and quantity of new products, services and technologies emerging within the AAL marketplace, it is difficult to source reliable and trustworthy product and service quality information that can underpin selection and procurement decision making. The MAESTRO platform is being developed to address this identified gap and market weakness, and it is being co-designed with solution providers, service commissioners and end users across the value chain, within a set of pilot projects in 4 European territories.},
  keywords = {Ambient Assisted Living (AAL), Service Platform, Self-monitored devices, Economic model},
  note = Article ID: 693221
}