@article{ganideh2012antecedents,
  title = {Antecedents to Consumer Ethnocentrism: A Fuzzy Logic-Based Analysis Study},
  author = {Saeb Farhan Al Ganideh and Ghaleb El Refae and Maher Al Omari},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JAST/2012/693619/},
  journal = {Journal of Administrative Sciences and Technology},
  volume = 2012 (2012),
  pages = 14,
  doi = 10.5171/2012.693619,
  abstract = {This study empirically examines a segment of consumers within the Jordanian society who express high ethnocentric tendencies towards domestic products using fuzzy logic technique. MATLAB® ANFIS has been employed to model the relationships between three inputs (conservatism, dogmatism and world-mindedness) and one output (consumer ethnocentrism). The results of this research conclude that Sugeno type fuzzy model has the ability to predict precisely consumers ethnocentric tendencies levels based on their socio-psychological variables. Overall, fuzzy logic can improve the research of consumer ethnocentrism and can illuminate uncovered sides in the area of consumer ethnocentrism.},
  keywords = {Consumer ethnocentrism, Fuzzy logic, Socio- psychological variables},
  note = Article ID: 693619
}