@article{coman2017innovation,
  title = {Innovation as a Driver of the Sustainable Healthcare Systems: The Case of Romania},
  author = {Adela Coman and Ana-Maria Grigore},
  year = 2017,
  url = {https://ibimapublishing.com/articles/JIBBP/2017/706791/},
  journal = {Journal of Innovation and Business Best Practice},
  volume = 2017,
  pages = 14,
  doi = 10.5171/2017.706791,
  abstract = {This paper deals with the problem of sustainability of the healthcare systems and how innovation can contribute to achieving better results with lower costs. We have drawn a conceptual framework by reviewing the relevant literature on innovation and sustainability. We chose to discuss the problem of smoking in Romania, a widespread phenomenon among teenagers and young people. The diseases associated with smoking generate significant costs (waste) for the Romanian healthcare system; therefore the system’s sustainability is affected.  We then demonstrate how effective prevention and the introduction of desired behaviors related to health may work better if we use small, incremental and non-disruptive innovations in order to change the behavior of teenagers and young people about smoking. The proposed innovations are based on the need to better understand the psychological mechanisms of smoking and how teenagers and young people relate to it. In the case of teenagers, we suggest creating a different type of message – the sticky message – while, in the case of young people, we propose activating their responsibility by creating and/or facilitating the use of appropriate tools for health monitoring, but also by structural changes in the work place. Finally, we argue the need to change the financing of prevention and health promotion programs, by reorienting the health contribution paid by employees in accordance with their own needs, interests and priorities. },
  keywords = {sustainable healthcare system, disruptive and non-disruptive innovation, desired behaviors, sticky message.},
  note = Article ID: 706791
}