@article{chaouachi2012perceived,
  title = {Perceived Deception in Advertising: Proposition of a Measurement Scale},
  author = {Sawssen Garbouj Chaouachi and Kaouther Saied Ben Rached},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JMRCS/2012/712622/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = (2012),
  pages = 15,
  doi = 10.5171/2012.712622,
  abstract = {This paper suggests and tests a scale to measure perceived deception in advertising based on the recommendations of Churchill (1979) and Gerbing and Anderson (1988). A literature review and a qualitative study allowed us to generate a set of items. The results of two studies, based on a sample of Tunisian consumers, allowed us to identify a two-dimensional structure. Reliability and validity were confirmed.},
  keywords = {deceptive advertising, perceived deception, ethic, measurement scale.},
  note = Article ID: 712622
}