@article{figueroa2014health,
  title = {Health Communication and Obesity Prevention in Hispanic Communities: A Qualitative Exploration of Media’s Roles},
  author = {Roger Figueroa and Erica Sosa and Alberto Cordova and Summer Wilmoth and Meizi He andSa Wu },
  year = 2014,
  url = {https://ibimapublishing.com/articles/OBES/2014/722324/},
  journal = {Journal of Research in Obesity},
  volume = 2014 (2014),
  pages = 18,
  doi = 10.5171/2014.722324,
  abstract = {This study qualitatively explored Hispanics’ perceptions of obesity and media-related strategies to obesity prevention. Sixteen interviews were conducted with a purposeful sample of Hispanic adults (56% females; ~41 years old) in Texas. The interviews were audiotaped and transcribed verbatim and analyzed using inductive content analysis approach. Results showed that participants were aware of the severity and consequences of obesity.  Media, especially Spanish TV and Internet were the primary health communication channels. Participants wished for more frequent public health announcements of local government initiatives, programs and events; desired celebrity’s role modeling; and suggested media portray of fat body imagery to help the community recognize the seriousness of obesity, as well as demanded for regulations on junk food commercials. In conclusion, future obesity prevention communication should consider using Spanish TV and Internet as the primary channels, utilizing celebrities as message sources, focusing on public health announcements & messaging; as well as advocating junk food commercial regulation.},
  keywords = {Obesity, Hispanics, Media, Qualitative.},
  note = Article ID: 722324
}