@article{ahmed2017ethics,
  title = {Ethics in Advertising:  Exploring the Telecommunication Industry’s Employment of Ethics in Advertisements},
  author = {Mohammad Ekhlaque Ahmed and Marium Mateen Khan},
  year = 2017,
  url = {https://ibimapublishing.com/articles/JSAR/2017/722525/},
  journal = {Journal of Southeast Asian Research},
  volume = 2017,
  pages = 12,
  doi = 10.5171/2017.722525,
  abstract = {Ethics in marketing and advertising has always been a subject most talked about not just by researchers but also by people at large. It has been observed that in the last decade companies have increased their advertising investments to attract consumers but the question remains that whether those advertisements are up to the ethical standards set by advertising and marketing associations. In our research we have tried to review the literature extensively in order to understand the standards for ethical marketing and advertising, and also to see whether the set criterion is being considered by the Telecommunication industry of Pakistan. Convenient sampling that was used to collect the data Analysis revealed that advertisers most often ignore the standards set by the censor bodies like PEMRA (Pakistani Electronic Media Regulatory Authority) and 4 A’s (American Association of Advertising Agencies). It was also concluded that the consumers find telecommunication Ads having exaggeration of features and services and consider the frequency of Ads with the amount of spending done on them to be unnecessary and wasteful.},
  keywords = {Ethical marketing, Ethical advertising, Consumerism, Telecom industry of Pakistan, Cause driven advertising.},
  note = Article ID: 722525
}