@article{danile2013csr,
  title = {CSR Online Discourse Practices in the Romanian Energy Sector},
  author = {Magdalena Danileț and Olesia Mihai},
  year = 2013,
  url = {https://ibimapublishing.com/articles/JEERBE/2013/725039/},
  journal = {Journal of Eastern Europe Research in Business and Economics},
  volume = (2013),
  pages = 9,
  doi = 10.5171/2013.725039,
  abstract = {The CSR online discourse practices adopted by the major companies of the Romanian energy sector have contributed to the development of a corporate social responsibility (CSR) genre. Its main role is to emphasize the overall strategy of companies towards sustainability and long-term growth. The authors aim to identify the range of CSR topics of the three Romanian energy companies displayed on their websites. The paper also provides a mapping of the rhetorical choices used by these companies to deliver CSR content. The study uses a procedure developed by Jane Ahlerling in her study The Face of the Firm: Articulating Identity through CSR-Related Diversity Rhetoric in 2008 and which uses rhetorical discourse analysis. The authors also discuss the link between CSR agenda of top energy companies and image of the local social context shaped by this agenda. Authors conclude that both commitment towards CSR activities of the three Romanian energy companies and their CSR-related online discourse practices are extremely heterogeneous and appear to be situated in different stages of development.},
  keywords = {On-line CSR, online CSR reports in Romania, content analysis.v},
  note = Article ID: 725039
}