@article{dragnea2019power,
  title = {The Power of Personal Values on Customer Satisfaction and Retention},
  author = {Mihai Dragnea},
  year = 2019,
  url = {https://ibimapublishing.com/articles/JEERBE/2019/726118/},
  journal = {Journal of Eastern Europe Research in Business and Economics},
  volume = 2019,
  pages = 27,
  doi = 10.5171/2019.726118,
  abstract = {The study motive outlined in this article came from the need to better understand how customer retention strategies are adapting in the contemporary, ultra-dynamic economic environment, where traditional demographics are substituted by in-depth analytics of human behaviour. The paper summarizes some of the primary results of a study conducted during eight months (May 2017 – December 2018), utilizing an online self-administrated survey (with most of the inquiries on a Likert-type scale). The outcomes were handled with SPSS Statistics. The target group consisted of clients in Romania, urban area, active or self-employed, focusing on an extremely appropriate group for Romanian macroeconomic purchasing behaviour assessment: a greater level of education and earnings per individual. The main conclusions are showing direct links between traditional methods of measuring indicators related to Customer Satisfaction & Retention and chosen psychographics.},
  keywords = {CustomerRetention, Statistics, Marketing, Psychographics},
  note = Article ID: 726118
}