@article{ribeiro2026hindering,
  title = {Hindering Global Sustainability:  A Systematic Literature Review on the Greenwashing Outcomes},
  author = {Maria Isabel Barreiro RIBEIRO and António Pedro Ribeiro FERNANDES and Ana Isabel Ribeiro FERNANDES and Isabel Maria LOPES and António José Gonçalves FERNANDES},
  year = 2026,
  url = {https://ibimapublishing.com/articles/JOMS/2026/726953/},
  journal = {Journal of Organizational Management Studies},
  volume = 2026,
  pages = 14,
  doi = 10.5171/2026.726953,
  abstract = {Greenwashing refers to deceptive green marketing strategies used by companies and organizations to enhance their competitive edge and generate higher profits by appealing to environmentally conscious consumers. This practice arises when the actions of these entities do not align with the claims they make regarding their environmental performance. The primary objective of this research was to examine the implications of greenwashing practices. To achieve this objective, a systematic literature review was conducted in the Scopus database on August 21, 2023, following predefined criteria and the guidelines outlined in the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. Based on these selection criteria, 15 relevant documents were analyzed. Most of these were academic articles categorized into nine distinct thematic areas, highlighting the cross-disciplinary nature of greenwashing. The study's findings revealed numerous consequences of greenwashing, affecting various stakeholders, including consumers, investors, partner companies, owners or shareholders, and society. Greenwashing was shown to generate confusion and misinformation, intensify consumer skepticism, alter purchasing decisions, reduce corporate profitability, and cause ethical damage by manipulating societal values towards excessive consumerism. Furthermore, it adversely impacts public well-being and societal interests, erodes trust in companies and organizations, obstructs efforts toward sustainable consumption, and contributes to a significant decline in consumer confidence.},
  keywords = {Stakeholders, Greenwashing practices, Misleading advertising, Sustainability.},
  note = Article ID: 726953
}