@article{hammad2012can,
  title = {Can Business and Social Strategies be Truly Aligned?: A Highlight of P&G Egypt’s Corporate Social Responsibility Framework},
  author = {Hadeer Emad Hammad and Salma Karem Kolkailah},
  year = 2012,
  url = {https://ibimapublishing.com/articles/MENA/2012/732791/},
  journal = {The MENA Journal of Business Case Studies},
  volume = (2012),
  pages = 8,
  doi = 10.5171/2012.732791,
  abstract = {Nowadays, the way consumers view the business-society relationship is subject to a radical shift that displays a changing mindset about the role and responsibilities expected from the for-profit sector. Pressured by the challenge to meet consumer demands, Corporate Social Responsibility (CSR) emerged as a trend among corporate practices. Companies are undertaking acts to help in the development of local communities. Procter and Gamble (P&G) is well-known for engaging in social initiatives that enhance the social welfare along with gaining profits. This case study highlights the dilemma that P&G Egypt is facing post 25th of January revolution. Despite that the revolutionary mindset gives a room for companies to play a greater role in societal development, the accusations of corporate corruption and self-interest still pertain as a challenge against the success of social acts. Sustaining the current stream of social initiatives or undertaking new approaches remains an unanswered question for P&G Egypt in an attempt to achieve the business-social balance. This case study is based on personal communication with corporate officials. The main finding is that high skepticism levels among consumers highlights implications for corporations executing socially-responsible behaviors in the Egyptian context.},
  keywords = {Corporate Social Responsibility, Consumer Skepticism, Egypt.},
  note = Article ID: 732791
}