@article{kandambi2017comprehensive,
  title = {Comprehensive Factor Evaluation on Impact of Consumer’s Characteristic on Online Purchasing Intention in E- Commerce:   A Literature Review},
  author = {G.P.H. Kandambi and W.M. Janaka I Wijayanayake},
  year = 2017,
  url = {https://ibimapublishing.com/articles/JIEBS/2017/757236/},
  journal = {Journal of Internet and e-business Studies},
  volume = 2017,
  pages = 29,
  doi = 10.5171/2017.757236,
  abstract = {This article summary provides a comprehensive evaluation of previous studies that have been conducted on the impact of consumer characteristics observed in the notion of online purchasing intention. This will lay a foundation to identify the gap in research in this regard, as well as its scope for further research.  Information communication Technology, Business Management, Marketing, and Applied sciences were the main subject areas that directly influence this context. This paper has employed a thematic analysis approach to identify, analyze and report data in articles collected. Core articles were found from one hundred twelve (n=112) leading and peer-reviewed conferences and indexed journals between year 2010 and 2015 for the evaluation. Consumer characteristics such as personality characteristic (Theme1) with six (n=6) sub themes, demographic (Theme2) with five (n=5) subthemes, perceived characteristic (Theme 3) with nine (n=9) subtheme and purchase intention (Theme4) with three (n=3) subthemes were identified. Identified variables were grouped under the defined subthemes based on the working definition.  Types of the relationships and their impact, the effects of moderating variables and mediating effect to the relationship between independent variable and dependent variable have been considered in this analysis.  Several main variables have contradictory results when comparing between them. Again it is mandatory to re-examine those variables for further confirmation. Several factors were identified and grouped as Consumer characteristics, Retailer characteristics, Medium characteristics, and External environment characteristics. Result of the evaluation suggests the requirement of a   comprehensive integrated model, which explores a wider range of variables. Therefore, different countries and nations with different characteristics, behaviors and various socio-economic backgrounds should be explored separately in future.},
  keywords = {Consumer Characteristics, Online Purchasing Intension, E-commerce.},
  note = Article ID: 757236
}