@article{tamim2021perceived,
  title = {Perceived Complex Image and Induced Image: Concordance or Discordance in the Case of the City of Tyre},
  author = {Batoul TAMIM and Walid ABOU-KHALIL and Eliane KHALIFE},
  year = 2021,
  url = {https://ibimapublishing.com/articles/JMRCS/2021/773594/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = 2021,
  pages = 17,
  doi = 10.5171/2021.773594,
  abstract = {This research examines the image of a Lebanese tourist destination, the city of Tyre. In order to detect and analyze the existing differences between the complex image as perceived by the destination’s visitors and the desired image by the city municipality, two complementary studies were carried out. A first qualitative study based on three interviews with officials within the municipality of Tyre was supplemented by a statistical analysis carried out with 118 tourists. The results obtained showed the existence of a significant divergence between the essential components of the perceived image and those of the desired image of the city, and by the same token the need for improvements at the operational and commercial levels to guarantee tourist satisfaction and arouse the interest of potential tourists toward this city.},
  keywords = {Induced Image, Perceived Complex Image, Tourist Destination, Tyre - Lebanon.},
  note = Article ID: 773594
}