@article{mvshetty2008status,
  title = {Status of e-Business in Two Popular Retail Chains: A Review of Opportunities},
  author = {M.V.Shetty and N Kogilah and Meyyappan Gopalan and Hishamuddiin},
  year = 2008,
  url = {https://ibimapublishing.com/articles/CIBIMA/2008/781930/},
  journal = {Communications of the IBIMA},
  volume = 2008 (2008),
  pages = 11,
  abstract = {In the present era e-business has become the powerful tool to have a competitive advantage and also give greater customer value. How is the status in Malaysia where the retail chain is growing at a phenomenal pace? What are the attitudes of the retail chain promoters towards WiMAX e-business as an opportunity for enhancing their business, customer value offered and competitive advantage gained? So a study was felt necessary, initially through review of literature followed by a field study on a case oriented basis. IEEE802.16/WiMAX is one of the most promising technologies for broadband Wireless Access, both fixed and mobile use. This paper presents a WiMAX based architecture for the proposed new system. The two cases are genuine but names have been changed for purposes of confidentiality.},
  note = Article ID: 781930
}