@article{randheer2017emerging,
  title = {Emerging Industry: A Case of Automobile Manufacturing in Saudi Arabia},
  author = {Kokku Randheer and Heba U. Trabulsi and Hala A. Al Ajmi and Hessah K. Al Jasser},
  year = 2017,
  url = {https://ibimapublishing.com/articles/JMRCS/2017/799336/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = 2017,
  pages = 17,
  doi = DOI: 10.5171/2017.799336,
  abstract = {Automobile manufacturing industry in Saudi Arabia offers a very good potential for investors. Domestic demand for cars is on zenith due to the non-availability of other modes of transportation. The consumer driving forces are high purchasing power, segmented markets, growing middle class, education and roads infrastructure. The government has an investor friendly policy framework for automobile and spares manufacturing. Since automobile manufacturing is in its nascent stages, Saudi Arabian entry is a red carpet with 100% FDI, no other tax except 20% corporate tax, important materials available locally, well developed dealer system and easy accessible regional markets. Adversely, investors should be ready to deal with inflation, which can hover around 3.5% till 2020, very tough local automobile selling turf and probable competition from other modes of transportation in the long run.},
  keywords = {Automobile industry, automobile manufacturing, automobile market opportunities, challenges, entry strategies, automobile consumer.},
  note = Article ID: 799336
}