@article{brahim2015typology,
  title = {Typology of Resistance to e Banking adoption by Tunisian},
  author = {Salem Ben Brahim},
  year = 2015,
  url = {https://ibimapublishing.com/articles/JEBS/2015/801654/},
  journal = {Journal of Electronic Banking Systems},
  volume = (2015),
  pages = 8,
  doi = 10.5171/2015.801654,
  abstract = {Online banking is facing various types of resistance that may hinder its adoption by  consumers. This paper aim to identify barriers to the origin of non-adoption of e banking and to provide a better comprehension of online bankig non adoption it is based on a survey of nearly 150 Tunisians bank customers non-adopters of e banking. This study identifies three groups of non- adopters of online banking: postponers, opponents and rejecters. The results indicate, first, that these groups of non- adopters differ significantly with respect to psychological barriers (tradition and vision). They highlight on the other hand that functional barriers (use value and risk) have no impact on resistance to e banking. The results provide managerial implications for Tunisian executives to better profile their customers.},
  keywords = {innovation, e banking, resistance to adoption, cluster analysis},
  note = Article ID: 801654
}