@article{ameziane2026unlocking,
  title = {Unlocking Perceived Value in Sustainable Luxury Tourism: Key Drivers and Strategic Insights},
  author = {Oumaima AMEZIANE and Hind BOUZEKRAOUI},
  year = 2026,
  url = {https://ibimapublishing.com/articles/JMRCS/2026/824449/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = 2026,
  pages = 8,
  doi = doi.org/10.5171/2026.824449,
  abstract = {The luxury tourism sector has advanced its sustainability strategies to better meet consumer expectations. Despite the integration of sustainability principles into luxury tourism and the increased interest in this topic in recent years, the literature remains fragmented on the factors that influence value creation and consumer behavior. This article proposes a conceptual framework to explain the value creation process in sustainable luxury tourism and its behavioral effects. This article employs a critical integrative review using the PRISMA 2020 methodology, focusing on luxury tourism, sustainability, and perceived value theory. Perceived value serves as a central variable linking the four key dimensions- customer experience, sustainability, digital transformation, and marketing- to consumers' behavioral intentions. The results indicate that the construction of perceived value in the sustainable luxury tourism sector is correlated with and interconnected with sustainability practices, customer experience, digitalization, and strategic marketing. Moreover, perceived value is seen as an intermediate process that directly impacts behavioral intentions.},
  keywords = {Sustainable luxury tourism, Perceived value, Customer experience, Sustainability, Digitalization, Marketing, Behavioral intention, Integrative framework},
  note = Article ID: 824449
}