@article{trifan2022study,
  title = {A Study on Factors Influencing Leadership  in the Context of Digital Transformation},
  author = { Bianca Ioana Trifan and Teodora Elena Fogoroș and Marieta Olaru and Gabriela Elena Bițan},
  year = 2022,
  url = {https://ibimapublishing.com/articles/IBIMABR/2022/829554/},
  journal = {IBIMA Business Review},
  volume = 2022,
  pages = 20,
  doi = 10.5171/2022.829554,
  abstract = {This paper extends a previous study regarding the importance of a digital leader in a digitalized era, by adding a new dimension to the set of skills a digital leader should have in the process of digital transformation. This new dimension targets holistic team management from a social point of view, by explaining, mitigating, or even preventing conflicts, while promoting a positive work environment. A digital leader will be able to accomplish this by using tools offered by neuroscience. Moreover, this paper aims to provide an overview of how neuroscience can be linked to leadership in the context of digital transformation, by identifying several neuroscientific factors of influence.
The paper starts with a theoretical approach of the desired skills of a successful digital leader, validated by using a targeted questionnaire. The authors further look at current literature regarding neuroscience, focusing on the business context, analyzing the SCARF model, and identifying in the existing literature the main points of view regarding the neuroscience factors influencing leadership. The main finding is that actions and reactions can be understood and explained using this model, and the neuroscience approach on leaders can individually profile team members.
The authors argue that the symbiosis between the skills and characteristics that a digital leader has, with the brand-new skills belonging to a neuro-influenced leader, would lead to a leader able to use neuroscience in their activity. This leader will have much more complex knowledge and abilities, adapted to the new challenges faced nowadays.},
  keywords = {Neuroscience, Digital Leader, Digital Transformation, Digital Skills},
  note = Article ID: 829554
}
