@article{rayouss2025crowdfunding,
  title = {Crowdfunding in Morocco under Law 15-18:  A Descriptive Analysis of the Regulatory  Framework and Early Developments},
  author = {Hafsa Rayouss and Rachid Mchich},
  year = 2025,
  url = {https://ibimapublishing.com/articles/JNARB/2025/829655/},
  journal = {Journal of North African Research in Business},
  volume = 2025,
  pages = 15,
  doi = doi.org/10.5171/2025.829655,
  abstract = {This study aims to identify the determinants of the success of crowdfunding campaigns in Morocco, in light of the new legal framework introduced by Law 15-18. By employing a descriptive analysis of 1,262 campaigns conducted between January 2023 and December 2024, enriched by a documentary study, the authors examine the influence of quality signals, social capital, and emergency situations on contributors' trust. The results reveal that crisis contexts, such as earthquakes or medical appeals, act as catalysts for mobilization, significantly increasing success rates. The study proposes the first empirical mapping of crowdfunding in Morocco and formulates recommendations for investors, platform managers, and project holders to structure a more resilient and equitable ecosystem.},
  keywords = {Crowdfunding, legal framework, success of crowdfunding campaigns, quality signals},
  note = Article ID: 829655
}