@article{miguel2024employer,
  title = {Employer Branding and Its Relationship with Organizational Commitment: A Case Study in Peru},
  author = {Olórtegui alcalde Luis Miguel and Gasparrini Cañas Víctor Gerardo and Saldaña Narro Julio Brayan and Marcelo Quispe Luis Alberto and Astor Paredes Kelly},
  year = 2024,
  url = {https://ibimapublishing.com/articles/IBIMABR/2024/831122/},
  journal = {IBIMA Business Review},
  volume = 2024,
  pages = 9,
  doi = 10.5171/2024.831122,
  abstract = {The study's main purpose was to determine the association between employer branding and organizational commitment in a company specializing in technological solutions for payment systems in Peru. The research was characterized by having a quantitative approach, being basic and with a non-experimental - transversal design and a correlational scope. We worked with a census sample of 85 employees of the company studied, to which two questionnaires were applied, the first to measure the employer branding variable with 28 items, and the second to measure the organizational commitment variable with 26 items. Both instruments reported high reliability, evidenced by Cronbach's coefficients of 0.967 and 0.925, respectively. The results showed a statistically significant association (r=0.690; p},
  keywords = {Employer branding, Organizational commitment, Employees.},
  note = Article ID: 831122
}