@article{delcea2015companys,
  title = {Company’s Image Evaluation in Online Social Networks},
  author = {Camelia Delcea and Ioana-Alexandra Bradea and Ramona-Mihaela Paun},
  year = 2015,
  url = {https://ibimapublishing.com/articles/JISNVC/2015/839277/},
  journal = {Journal of Internet Social Networking and Virtual Communities},
  volume = (2015),
  pages = 8,
  doi = 10.5171/2015.839277,
  abstract = {Once with the appearance and rapid development of the Web 2.0 technologies, the online social networks have gained their place in their users’ everyday life and decisions. The online environment has become the meeting point for people from all over the world, changing information at a glance on all life aspects. In this context, the company’s image can be a trigger for influencing buyers’ behaviours, the image being strongly related to what is actually happening in the online environment, where individuals are actively engaging in online conversations. Being aware of the power and influence they can get from online social networks, the companies have adapted their marketing strategies to the online environments, in order to create, protect, maintain or alter an image held by an audience. In this context, companies’ image can be affected by the information that is passing daily through the online environment. Therefore, using one of the newly developed theories in the field of artificial intelligence, namely the grey systems theory, company’s image evaluation has been shaped in the online context.},
  keywords = {Image, Non-financial performance, Online social networks, Grey systems, Decisions},
  note = Article ID: 839277
}