@article{amara2011creation,
  title = {Creation of Price Image Measurement Scale and Comparing Perceptions of Price Image Dimensions of Two Sales Formats},
  author = {Rim Ben Amara and Néji Buslama},
  year = 2011,
  url = {https://ibimapublishing.com/articles/IBIMABR/2011/855364/},
  journal = {IBIMA Business Review},
  volume = 2011 (2011),
  pages = 15,
  doi = 10.5171/2011.855364,
  abstract = {The measures of price image proposed by the literature are mostly multidimensional and fail to consider the richness of this concept. This study proposes a measure of price image. An exploratory and qualitative study helped generate a pool of items.  Then the obtained list has been subject to a questionnaire-based survey in order to determine the dimensions that would better conceptualise price image in the context of purchasing cosmetic products and perfumes. Three dimensions have been identified: the dimensions of “price security”, “proposed brand” and “value”. These dimensions have been then compared to unveil the difference between a specialised store price image and a non-specialised store price image. A mean difference test is conducted to attest for the hypothesis that a non-specialised store price image is evaluated more positively than a specialised store price image. Our study is nonetheless limited. The implications and limitations of our study open up new research venues worth exploring.},
  keywords = {Price image, measurement scale, two sales formats},
  note = Article ID: 855364
}