@article{seif2016csc,
  title = {CSC — “A Turning Point”},
  author = {Meriem Abou Seif and Ahmed Tolba},
  year = 2016,
  url = {https://ibimapublishing.com/articles/MENA/2016/873807/},
  journal = {The MENA Journal of Business Case Studies},
  volume = (2016),
  pages = 11,
  doi = 10.5171/2016.873807,
  abstract = {CSC is a computer assembling startup which first made its appearance in the Egyptian market in the mid 90's. With the rising global trend of technology, as well as internet awareness and dependency, computers were recognized as being a household necessity. However, seeing as how the average Egyptian family could not afford buying a household PC at its original price, CSC sought to cater to this inconvenience by providing Egyptians with assembled computers at almost 40% cheaper. By buying the computer parts from places such as China and Taiwan, CSC was able to provide its consumers with a more affordable means by which to join the global technological movement. However, as other means of technology (such as the mobile phone and the laptop computer) are rising in popularity, how does CSC plan on integrating itself within this wider framework, past the mere assembling of PC parts?},
  keywords = {Computer, Technology, Egyptian market},
  note = Article ID: 873807
}