@article{tasmin2022what,
  title = {What Does It Take to Adopt Big Data Management  Approach at Malaysian Higher Education Institutions?},
  author = {Rosmaini Tasmin and Tan Lay Huey and Ramatu Muhammad Nda and Ishaq Jaafar},
  year = 2022,
  url = {https://ibimapublishing.com/articles/JELHE/2022/924024/},
  journal = {Journal of e-Learning and Higher Education},
  volume = 2022,
  pages = 15,
  doi = 10.5171/2022.924024,
  abstract = {Big data management (BDM) is one emerging approach in creating new values out of existing digital data in this era of Industrial Revolution 4.0. Many business firms, typically in banking and marketing sectors, have initiated their moves towards embedding big-data driven approach into their strategic planning, business direction and hence, implementing it actively in their daily operations. In spite of this new business approach and with its gaining momentum, it can be observed that at public institutions, such as universities, they are rather slow and hesitant in embracing that data-driven approach, in which this could be inversely affecting their good operational performance. Therefore, it is strongly suggested that Malaysian Higher Education Institutions (HEIs) rethink and start applying this information technology tool to enhance academic prowess and overall bottom-line performance. Hence, this research is to investigate factors of big data adoption at HEIs; in other words, what it takes for Malaysian universities to start adopting big data management for their strategic management perspective. In addition, it also scours into what problems may lay ahead into implementing big data in HEIs. By engaging qualitative approach, this study engages academicians’ interviews at four (4) Malaysian public and private universities. It is expected that the outcome of this study is to come-up with the most influential factors that would shape-up big data management implementation at HEIs. Hence, universities could improve educational achievements, and simultaneously guide students, academicians and administrators towards enriched experience and enhanced performance at their organizations. Based on existing literature review, technology awareness (TA), technology readiness (TRD), technology reliability (TRL), top management support (TMS), and technology infrastructure (TI), are the five major factors that influence the decision to implement BDM in such learning institutions. The research finding shows that TMS and TRD are the two prime factors that significantly influence the BDM initiative to get adopted among the surveyed universities.},
  keywords = {Big Data, Higher Education Institution, Adoption, Factors, Challenges.},
  note = Article ID: 924024
}