@article{mbarek2012management,
  title = {Management of Post-Purchase Regret},
  author = {Melika Ben M’Barek and Abderrazak Gharbi},
  year = 2012,
  url = {https://ibimapublishing.com/articles/JSCCRM/2012/929910/},
  journal = {Journal of Supply Chain and Customer Relationship Management},
  volume = 2012 (2012),
  pages = 9,
  doi = 10.5171/2012.929910,
  abstract = {The purpose of this article consists in exploring the regulation strategies of post purchase regret in the consumer. A qualitative approach was used via in-depth interviews, and focus groups were conducted. The results obtained allowed us to show that the consumer is often motivated to regulate his regret to restore a psychological balance that was broken. These regulating strategies of regret may be focused either on the objective,   the decision,   the alternative or on the feeling.},
  keywords = {regret — regulating- objective- feeling- alternative- decision.},
  note = Article ID: 929910
}