@article{alkadi2018audience,
  title = {Audience Opinions on Egyptian Television Advertising and Attitudes towards Product Placement},
  author = {Tara Al-Kadi},
  year = 2018,
  url = {https://ibimapublishing.com/articles/JMRCS/2018/940661/},
  journal = {Journal of Marketing Research and Case Studies},
  volume = 2018,
  pages = 15,
  doi = 10.5171/2018.940661,
  abstract = {This paper explores the perceptions, attitudes and experiences of Egyptian audiences towards television advertising and subliminal advertising they are exposed to through product placement. Six focus groups were conducted in June 2014, encompassing different demographic groups from the Egyptian society. The discussions revealed high levels of criticism of Egyptian advertising. Interestingly, while there was an overall negative stigma associated with the Egyptian broadcast system, including the quantity and ethicality of advertising, the use of product placement, however, found a high acceptance amongst participants.},
  keywords = {Egyptian audiences, television and advertising.},
  note = Article ID: 940661
}