@article{zaime2023impact,
  title = {Impact of Covid-19 on the Poultry Sector in Morocco: An Empirical Analysis},
  author = {Zineb ZAIME and Lhoucine OUAHI},
  year = 2023,
  url = {https://ibimapublishing.com/articles/IBIMABR/2023/963486/},
  journal = {IBIMA Business Review},
  volume = 2023,
  pages = 9,
  doi = 10.5171/2023.963486,
  abstract = {This study emphasizes the impact of Covid-19 on the poultry sector, a Moroccan economic sector that, on the surface, seems untouched by the global health crisis. The poultry sector encompasses manufacturers of feed mill, hatcheries, industrial poultry slaughterers, producers of eggs, and producers of poultry meat; all of which are gathered under the aegis of the Interprofessional Federation of the Poultry Sector. The Covid-19 crisis provides an opportunity for professionals to question the sector’s current economic model, which has shown its deficiencies during the pandemic. To analyze the deficiencies, semi-directive interviews with professionals have been performed, allowing for the collection of qualitative results under the interpretivist paradigm. Based on these interviews, it is clear that the Covid-19 health crisis has caused an economic and financial disruption that has affected the poultry sector in Morocco. The professionals must learn the right lessons from this crisis and question the current economic model of production and marketing. This article proposes that the sector should opt for a demand-based production model, according to market studies, instead of random production. The evolution of distribution (storage, packaging, slaughtering, freezing) is also crucial to the sector, especially during demand crises. The Ministry of Agriculture can be a catalyst for such changes. },
  keywords = {Covid-19, Poultry Sector, Interprofessional Federation, Economic Model.},
  note = Article ID: 963486
}