@article{poong2008tam,
  title = {TAM vs. PCI: An Analysis on the Theoretical Model Parsimony and Robustness across Cultures},
  author = {Yew-Siang Poong and Uchenna Cyril Eze},
  year = 2008,
  url = {https://ibimapublishing.com/articles/CIBIMA/2008/970415/},
  journal = {Communications of the IBIMA},
  volume = 2008 (2008),
  pages = 4,
  abstract = {This paper aims to evaluate the suitability of two classic models of technology acceptance applied in studying e-commerce adoption in Malaysia. Compared with Western countries, Malaysia is a multi racial and multi cultural society. Since established model of technology acceptance evolved from Western countries, there is a need to choose the appropriate theoretical model that is able to predict Malaysian e-commerce acceptance. This paper presents a comparison between Technology Acceptance Model and Perceived Characteristics of Innovation from the perspective of model parsimony and robustness across cultures.},
  note = Article ID: 970415
}