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IBIMA Publishing

IBIMA Publishing is an academic publisher of 40+ open access journals and provides unrestricted open access to all of its journals to scholars from around the world. IBIMA publishing stresses on academic excellence, research rigor, knowledge dissemination, and collaborative scholarly efforts. It builds on years of strong academic worldwide reputation of IBIMA Conferences since 2003.

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15
OCT
2024

The Impact of Transport Costs on Business Decision-Making in Rural Areas

Journal of Eastern Europe Research in Business and Economics
 Mobility challenges in rural areas can have a negative impact on economic and demographic development. People in these areas often have to move to urban areas to find quality jobs or services, which can lead to a decline in population, and economic activity. In this…
14
OCT
2024

Social Media Marketing and Its Relationship with Customer Loyalty: A Case Study in Cieneguilla, Peru

IBIMA Business Review
The objective of this research is to identify the relationship between social media marketing and customer loyalty in a restaurant in Cieneguilla, Peru. The study aims to highlight the importance of leveraging technological innovation to strengthen customer loyalty and improve business competitiveness in the current…
08
OCT
2024

Analysis of Product Claims on Natural Cosmetics Packages

Journal of Marketing Research and Case Studies
Cosmetics package is not only a promotional element, but also part of a company's marketing strategy. It is not only intended to protect the product, but its aim is also the communication of information to the consumer, because clear and understandable labelling of cosmetics is…
04
OCT
2024

Managing The Motivation of Middle Managers And Forms of Reinforcement That Affect Their Commitment: Case Study of Advertising Agency X

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
The aim of this paper is to identify the role and importance of motivating middle managers as a crucial element of human resources management and to highlight the challenges in this area for Advertising Agency X. The first part of the paper defines the term…
04
OCT
2024

Analysis of the Causes of The Professional Driver Shortage: A Case Study in Poland

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
Road transport has recently been facing several groups of problems that have a significant impact on the efficiency of transportation within various supply chains. These may include, among others, the relatively frequent changes in legislation and the need for carriers to comply with their provisions,…
04
OCT
2024

Evolving Role of PMO in Contemporary Project Management

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
The motive behind this study is to explore the evolving role of the Project Management Office (PMO) in contemporary project management, addressing the lack of comprehensive literature on PMO models and their impact on organizational performance. Despite existing studies on PMOs, there is a void…
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