IBIMA Publishing

IBIMA Publishing is an academic publisher of 40+ open access journals and provides unrestricted open access to all of its journals to scholars from around the world. IBIMA publishing stresses on academic excellence, research rigor, knowledge dissemination, and collaborative scholarly efforts. It builds on years of strong academic worldwide reputation of IBIMA Conferences since 2003.

Latest Articles

30
AUG
2022

Organizational Commitment in a Portuguese Public Higher Education Institution

Journal of Human Resources Management Research
Individuals with high organizational commitment protect organizational heritage, share organizational goals and remain in the organization in good and bad times (Batugal & Tindowen, 2019). So, this research intended to determine the level of organizational commitment and to determine...
29
AUG
2022

Romanian Undergraduate Education System in the Post-Communist Period: The Journey Towards Digitalization

Journal of e-Learning and Higher Education
Romanian undergraduate education system has undergone radical changes in the area of digitalization during the last years. Both Romanian authorities and private stakeholders contributed to this transformation. This paper has the goal to present an extensive overview of the most important...
23
AUG
2022

The Applicability of Artificial Intelligence Marketing for Creating Data-driven Marketing Strategies

Journal of Marketing Research and Case Studies
The purpose of this paper is to explore the applicability of AI marketing for creating data-driven marketing strategies. Notably, the paper illustrates the existing circumstances of artificial intelligence in marketing practice. Besides, this paper argues for awareness of AI for customer...
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