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IBIMA Publishing

IBIMA Publishing is an academic publisher of 40+ open access journals and provides unrestricted open access to all of its journals to scholars from around the world. IBIMA publishing stresses on academic excellence, research rigor, knowledge dissemination, and collaborative scholarly efforts. It builds on years of strong academic worldwide reputation of IBIMA Conferences since 2003.

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24
DEC
2024

Internal Marketing Strategies in a Lithuanian Financial Institution

IBIMA Business Review
 The concept of “internal marketing” has attracted significant attention from researchers. Despite extensive studies on the topic, it remains partially understood, as while attention to external customers is critical, the importance of internal customers—an organization's employees—cannot be overlooked. The development of internal marketing within the…
13
DEC
2024

G20 Member Countries and their FDI’s Potential to Influence the Economic Growth – Econometric Evidence Revealing a Positive Effect

Journal of Economics Studies and Research
Investigating G20 countries in terms of their FDI’s potential to influence the economic growth leads to a clear overview of how these countries have an impact on the world’s economy. This reasearch proposes the Panel EGLS (Cross-section weights) regression models with fixed-effects, based on a…
11
DEC
2024

Factors Influencing the Decision to Start a Business A Qualitative Analysis based on the Theory of Planned Behavior (Germany)

Journal of Entrepreneurship: Research & Practice
Entrepreneurs contribute to the economy in multiple ways, including innovation and job creation. While motives of individuals to start a business have been intensively discussed in the literature, it is still not clear which determinants drive individuals to transition into self-employment. To explore this research…
04
OCT
2024

Managing The Motivation of Middle Managers And Forms of Reinforcement That Affect Their Commitment: Case Study of Advertising Agency X

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
The aim of this paper is to identify the role and importance of motivating middle managers as a crucial element of human resources management and to highlight the challenges in this area for Advertising Agency X. The first part of the paper defines the term…
04
OCT
2024

Analysis of the Causes of The Professional Driver Shortage: A Case Study in Poland

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
Road transport has recently been facing several groups of problems that have a significant impact on the efficiency of transportation within various supply chains. These may include, among others, the relatively frequent changes in legislation and the need for carriers to comply with their provisions,…
04
OCT
2024

Evolving Role of PMO in Contemporary Project Management

Project Management, Leadership, and Organizational Dynamics in Modern Enterprises: 43MGT 2024
The motive behind this study is to explore the evolving role of the Project Management Office (PMO) in contemporary project management, addressing the lack of comprehensive literature on PMO models and their impact on organizational performance. Despite existing studies on PMOs, there is a void…
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