Abstract
E-government covers all government measures which use electronic media at the federal, state, and local government levels to provide qualitative improvements in the citizen’s various spheres of life, optimization of business processes within the administration, and improvement of public image within an international competitive environment. Online electronic services that are made available by government to its interaction partners (citizens, businesses, or government authorities) are one piece of evidence for the changes that have occurred in the public sector. To meet the requirement to compete in an increasing area of globalization and to be competitive in global markets, public authorities must think about how to make their services more attractive compared with competitors. One aspect of becoming more competitive and differentiating oneself from competitors in the market is investing in global branding for e-government strategies. This paper presents an implementation guide for e-government strategies.