Assessment of Digital Maturity of Enterprise as a Precondition of Digital Transformation

The article considers the assessment of the digital maturity of the enterprise as one of the important precondition for its digital transformation. The concept of digital maturity of the enterprise is analyzed and its essence is determined. Existing models of estimation of the enterprise’s digital maturity, developed by foreign scientists and consulting companies, are characterized. It is established that the given models of assessment of digital maturity have a structure that corresponds to the standard model of the CMMI and provides the possibility of finding bottlenecks of the enterprise for carrying out digital transformation. It is proved that the existing models also have certain features that make them ineffective for localization of problems and construction of the enterprise development plan, and the disadvantages of these models are not adapted to the reality of the environment in which Ukrainian enterprises operate. Therefore, an author’s model for assessing the digital maturity of an enterprise has been developed that provides a structured approach to assessing digital maturity and is complete enough to cover all aspects of the digital transformation of the enterprise. On the basis of the conducted research, a method of enterprise’s digital maturity assessment was developed which provides for determining the level of digital maturity in 6 directions of activity of the enterprise: strategy, personnel, structure, technologies, marketing, organizational culture. It is concluded that the assessment of the digital maturity of the enterprise enables the enterprise to obtain certain advantages: the opportunity to form a holistic view of the real level of digital maturity and the desired state; making recommendations based on the conditions and features of a particular enterprise; identifying the hidden digital potential of the enterprise; familiarization with the opportunities provided by digital technologies.