Ecological Behavior of the Future Generations of Professionals in Business Administration in the New Normality

The objective of this research was to analyze the ecological behavior of business students in the context of a COVID-19 pandemic. The study was developed under a quantitative approach, descriptive in scope, non-experimental cross-sectional design. The sample consisted of 400 business students from a private university in North Lima. The instrument used was the Ecological Behavior Scale (ECE), which was adapted to the Peruvian reality; This questionnaire had a Cronbach’s Alpha of 0.817. Likewise, said instrument had three categories: 1) water use, 2) energy use, and 3) household waste disposal. For the analysis and data processing, Microsoft Excel and SPSS tools were used. The study concluded that there is a positive / moderate ecological behavior in business students. Therefore, it is recommended that university institutions contemplate the insertion of this subject within their curricular structure.