Measuring the Value of Creativity in Strategies Formulated by Startups

The aim of the article is to present an analytical tool for measuring creativity in strategies formulated in innovative startups.  It was assumed that the basis of these strategies are intangible resources, generated as a result of creative activity of technostarters (startup managers). The concept of this tool refers to three dimensions of the strategy: novelty, usefulness and time perspective of its development. A qualitative methodology was chosen, including literature and surveys conducted among 42 startups located at the Wroclaw University of Science and Technology. The developed numerical tool is simple, clear and economically justified. The constructed tool allows to assess the value of creativity in the generated and proposed strategic options even before choosing the right one, i.e. the one that will be effectively implemented. Technostarters, even those with little experience in strategy assessment, will determine the value of creating strategic options formulated in the strategic planning process by means of a list of questions (checklist) developed by the authors.