University of Algiers 3, Faculty of Economics, Business and Management Science, Department of Management, Algiers, Algeria
Volume 2021 (11),
Article ID 3712621,
Social Media Dynamics - Communication Strategies, Challenges and Societal Impact: 37COMM 2021
Abstract
Facebook has become a center for information sharing and social interaction not only between relatives and friends, but also between professionals. In this context, an exploratory quantitative study was carried out with an online survey distributed to 89 students from the University of Algiers 3 in Algeria. The ultimate goal of the study is to analyze the behaviour of Algerian students on Facebook where the internet has become a crucial technology not only to strengthen social interaction but also to develop educational and business activities of universities. Consequently, three factors justify their behaviour on Facebook. We cite the actions of protection and confidentiality; the daily activities carried out on Facebook and the temporal circumstantial actions drive their habits on Facebook. These actions revealed three fallouts: an academic or professional performance affected; receive complaints from relatives and friends following the abusive time spent on Facebook and finally, the health consequences following excessive and late connections on Facebook.