Stanley N. AJALIE, Chinonye L. MOSES, Olaleke O. OGUNNAIKE, Onayemi O. OLUWAKEMI, Marvellous A. C. Gberevbie, Clinton E. EKECHUKWU and Ayodeji G. OMOTOLA
Covenant University, Nigeria
Volume 2021 (11),
Article ID 3769121,
Social Media Dynamics - Communication Strategies, Challenges and Societal Impact: 37COMM 2021
Abstract
Corporate reputation is a subject of concern both in the academic and business environment. These concerns about corporate reputation by stakeholders in both the internal and external environment has posed a challenge for organizations. These concerns range from managing corporate reputation to also effectively and efficiently engaging stakeholders through practices that aid in enhancing corporate reputation. This is because stakeholders are crucial to the way an organization is being perceived both internally and externally. The aim of this paper is to provide a conceptual framework for comprehending the impact of stakeholder engagement practices on corporate reputation of telecommunication firms using stakeholder theory. Also, it suggests a direction for all stakeholders of the telecommunications industry.