Testing Business Models by Startups Using Crowdfunding Platforms

The paper discusses issues concerning the analysis of business models by startups using crowdfunding platforms. It addresses the issue of effective market entry using modern information technologies and raising finance for startup projects. The growth of the world’s largest corporations is a challenge that start-ups face. Their competitors are powerful corporations with budgets that often amount to those of small countries. The most important success factors for startups that have broken through the corporate market are discussed.