Digital Competences of Polish Consumers in the Face of Challenges of the Information Age Economy and Industry 4.0

Digital technologies and the implemented tools of Industry 4.0 dynamically change almost all spheres of human life, and above all the sphere of the economy. Commercial transactions are increasingly carried out online using mobile devices and the Internet. On the one hand, modern solutions make life easier, but on the other hand, they require appropriate equipment and digital competences. The aim of the article is to assess the level of digital competences of Polish consumers in the context of the challenges of the information age economy and Industry 4.0 against the background of the level of these competences in EU countries. The article also indicates the possibilities and ways to improve the digital competences of Polish consumers. The research methodology was based on a critical analysis of the literature, secondary data analysis, deduction and comparative analysis.