Diana P. SOUSA, Pedro M. GOMES, João P. SILVA and Miguel A. BRITO
University of Minho, Guimarães, Portugal
Volume 2021 (19),
Article ID 37170721,
Advancements in Business Excellence through Innovation and Risk Management: 37MGT 2021
Abstract
This paper presents the impact of choosing a development methodology in creating a business model and how that choice can influence the business’ success. The different approaches to business models are analysed, as well as their benefits and problems. Moreover, since this is a high-level plan to operate a business in a specific market profitably and its main component is the value proposition, the different project development methodologies that directly impact the customer’s value are also explained.
Keywords: Business Models, Methodologies, Project Management, Strategic Management.