Poland As A Country of Wine Tourism – Wine Routes Case Study

The aim of the article is to present the phenomenon of winemaking in Poland and its analysis in the context of individual wine regions. The country is not associated with wine tourism, nor is it a significant market for wine. However, for several decades there has been a revival in winemaking and interest in wine. Revival, because the wine-growing traditions began to develop in the Middle Ages. Along with winemaking, wine tourism began to develop, which may provide an opportunity for regions with poorer tourist attractions, but with appropriate terroir conditions. This article presents emerging wine regions and discusses the cases of individual wine routes. The review was based on the wine tourism databases in Poland, an analysis of the online communication content of winemakers and telephone interviews with winemakers who gave their consent. The analytical description of individual wine routes allowed to assess the level of development of wine enterprises in individual regions in a comparative context. The regions of Lubuskie and Małopolska seem to show a particularly strong potential of wine tourism.