Oana VLĂDUŢ, Petruţa MIHAI, Iulian-Claudiu DUŢU and Mihaela-Florentina DUŢU
University Politehnica of Bucharest, Romania
Volume 2021 (26),
Article ID 3720021,
Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Abstract
The paper herein serves as a theoretical study on the relation between the quality in services and clients’ satisfaction, conducted among clients in a county in regards to the digitals services, aiming to point out to the level of clients’ satisfaction, as well as to recommend improvement measures for its increase.
The choice for this topic relies on the considerations that all research studies concerning the client’s satisfaction are focused on understanding how to manage the client’s expectations on the services being provided, instead of establishing what clients actually want.