Digital Marketing Strategies in The Internationalization of Clothing Retail Firms: Exploitation of The French Market

This paper aims to become a support tool for managers in the internationalization decision-making process, as well as to help them define the best strategies to adopt in their digital internationalization process.

To carry out this paper was adopted the qualitative interventionist methodology, using the single case study method and documentary analysis of the children’s clothing French market.

From this study, it was possible to conclude that the characteristics of the market can positively influence the achievement of competitive advantage and identify and define the best strategies for internationalization in the digital environment.