Bianca-Cristiana VOICU, Ionuț TANASE and Gheorghe ORZAN
The Bucharest University of Economic Studies
Volume 2021 (26),
Article ID 3752321,
Digital Marketing - Strategies, Consumer Behavior, and Technological Impact: 37eMKT 2021
Abstract
Throughout the years, email marketing has proven to be the most effective communication channel in terms of cost effectiveness and ROI rates for brands to boost sales, gather leads, increase brand recognition and develop stronger customer relationships. As abuse grew over the time, the line between legitimate and spam emails become thinner, this turning into a challenge for both users and email service providers.
In this article we analyzed the perception users have on both commercial and spam emails to determine importance of inbox delivery and why meaningless bulk emails can cause more harm than good to your brand.