Peculiarities of Platform Firms’ Internationalization in the Context of Latest Theories of International Business and Strategic Management

Analyzing the activities of firms in global markets, contemporary economic science is facing new challenges − the emergence of a new type of global companies, their mechanism of internationalization being incompatible the traditional theoretical models of international business − the internalization model and the model of gradual internationalization of international business. The paper explores the applicability of new interdisciplinary approaches to explaining the international expansion of platform companies with a special emphasis on resource-based approaches to determining the source of competitive advantages of new firms.