Exploratory Study of Artificial Intelligence Based Hiring: Job Applicants’ Perspective

The AI is being used in many different shapes and forms within the HR context. One of the applications of AI is that today we can program machines to differentiate job candidates who would be a good match for the company among thousands of candidates. At least, this is the intention of AI technology. Advantages of applying AI in HR are numerous, yet we must carefully evaluate and observe other, often controversial, aspects of this technology. In this exploratory research authors’ main goal was to isolate and address key concerns and principles such as trust and fairness. This study shows that the AI driven selection process ought to be rolled out prudently and with high level of ethical standards so that confidence, and perception of fairness among job applicants are not compromised. Findings presented in this research are suggesting that job applicants are still far from trusting AI hiring practices, and that companies must understand the root causes of such views.