Stefan-Alexandru CATANA1, Cristina Petronela SIMION2, Mirona Ana Maria POPESCU2 and Andreea BARBU2
1 Faculty of Business and Administration, University of Bucharest, Bucharest, Romania
2 Faculty of Entrepreneurship, Business Engineering and Management, University POLITEHNICA of Bucharest, Bucharest, Romania
Volume 2021 (56),
Article ID 3846121,
Transforming Commerce in a Digital Era: 38eCOM 2021
Abstract
The impact of the COVID-19 pandemic has been remarkable in all aspects of life from economic to social interaction. This paper follows another research conducted by the authors on the main factors that influence online shopping behavior. The data were gathered through quantitative and qualitative research methods, such as interviews and surveys. The paper indicates that generation Z consumers tend to use payment on delivery, online payment using debit and credit cards, and gift cards or vouchers. Moreover, the principal device used for online shopping is represented by mobile phone followed by the computer.