Reporting Consumer Behavior Toward Agri-Food Products During The COVID-19 Crisis: Empirical Research

The COVID-19 pandemic has visibly impacted the behavior of consumers of agri-food products. Consumers have created new consumption and buying habits. The reasons behind these behavioral changes were caused by the fear of disease and death, but also by the regulations imposed by governments. Of course, the usual factors, such as gender, age, and the environment you live in, have influenced changes in consumer behavior.

This analysis is based on a survey conducted in Romania during the period of isolation imposed in the context of COVID-19. The survey provides valuable insights into how consumers of agri-food products have behaved during the period of isolation imposed in the context of COVID-19.

The findings are discussed in the results and conclusions sections. These findings may help the emergence and future development of new strategies to respond to consumer demands for agri-food products during crises similar to COVID-19. These new strategies must take into account much more the assurance of high-quality agri-food products, as well as taking into account the environment in which consumers live, their gender, age, and frequency of purchase in order to be strategies that put on first place is a man and his health.